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We’re the experts at engaging people.
We tell it like it is.
We give it to you straight.
We shoot from the hip.
We say what we think.
We make personal finance attractive.
We’re Candid by name.
And candid by nature.

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We're experts at attracting people through campaigns that are simple, honest, and moving. We choose our partners carefully, which makes our collaborations more successful. Ultimately, we're driven by a desire to help people get a better deal when it comes to their finances, which makes our success even more rewarding.

Focusing solely on the UK insurance and mortgage markets Candid is run by marketing and financial services experts with decades of experience. Candid is directly authorised by the Financial Conduct Authority and a key player when it comes to improving both advertising standards and data protection.

We specialise in helping businesses to grow by providing a steady stream of new business direct to your inbox. Our core areas of expertise are:

If you are a product provider, broker or financial adviser and would like to know how we can help you to grow your business please get in touch.